TO THE HUSBAND, FATHER, OR LEADER WHO KNOWS

HE’S CAPABLE OF MORE... Who Refuse to Stay ‘Just Good Enough’"

And Are Ready to Prove It in 40 Days

Go From “I Want to Be That Guy”

to the Man Who Wins Everywhere He Shows Up With the 40-Day CHALLENGE

That Makes RESULTS Inevitable

You know who you’re called to be. This is the framework I’ve forged coaching elite men for 10+ years to fulfill your vision without scattered focus.

What Men Like You're Saying...

The 40-Day Challenge is the newest, most accessible tool in the battle-tested HVM system.

Over 70 men have gone through this exact struccture in just the past 30 days.

Inside the private ecosystem for the challengers, they’re stacking wins, reclaiming time, and building the discipline to lead.

Their Lives Changed

the same framework that has helped thousands of men through HVM coaching, reclaim their power, lead their families, and dominate every area of life.

For the first time EVER, you can experience this transformation in just 40 days.

For over a decade, I’ve helped men break free from passivity and step into leadershipcommanding respect, dominating in business, and becoming the example for their families.

CEOs, entrepreneurs, husbands, and fathers have used the HVM framework to regain confidence, build discipline, and master fitness, finances, family, and faith.

Now, I’ve taken the same elite coaching system that’s transformed thousands and compressed it into a structured 40-day challenge.

No more waiting. No more excuses. This is your shot to lead.

IS THIS CHALLENGE FOR YOU?

1️⃣ You’re juggling a thousand priorities... but deep down, you know your real mission is being neglected.

2️⃣ You’ve built success. but it hasn’t made you the man you said you’d become. Not fully...

3️⃣ You’ve read the books, tried the habits, joined the groups... but nothing stuck.

What You Get Inside the 40-Day High Value Man Challenge:

Everything inside the 40-Day Challenge is built to eliminate drift, simplify your day, and make forward progress a daily, inevitable habit.

The 40-Day Mastery Challenge ($997 Value)

This is the full system—delivered one day at a time. You’ll receive a short, tactical email every morning with your mission, principle, and execution path.

By the end of the 40 days, you’ll have rebuilt your discipline, realigned your identity, and built momentum that doesn’t quit.

TThe GAP & MAP Clarity Framework ($497 Value)

These are the same tools I use with 7-figure coaching clients to pinpoint where they’re out of alignment..and create a plan they’ll actually execute.

GAP shows you what’s missing
MAP aligns your mission, roles, rhythms, and results

You’ll walk into every day with clarity on who you are, what matters, and where to aim.

The Mastery Toolkit & Execution System

($750 Value)

2 ($297 Value)

You’ll get full access to the Victory Stack, Morning Mastery routines, Daily Discipline Tracker, 2-Year vision, Vices battle plans, 90-Day Planner and so much more.

These are not journal prompts... they’re tactical tools I’ve used in boardrooms, marriages, and real life to help men lead with fire and focus.

BONUSES (Included Free When You Join Today)

🔹 Live Weekly Office Hours

($497 Value)

Every week, you’ll get exclusive access to a live group Q&A coaching calls with me.

Bring your wins, your stuck points, your fire. This is real time strategy and masculine accountability with the man who built the system.

🔹 Lite Access to the Premium HVM Brotherhood

($2364 YEARLY Value)

You’ll get a partial access to our private Skool space home to men actively doing the work.

Inside, we share progress. Wins, stuck points, questions, and clarity ... this is the fire that keeps you sharp.

🔹 Quickstart Video Training Vault

($147 Value)

I recorded these short tactical trainings to help you master the tools: GAP, MAP, Victory Stack, Morning Mastery, and more.

This way, you don’t wait to get results. You hit the ground running.

Daily high impact accountability and

chat with other high value men

A High Value Man is a man who has mastered his four domains and earned the crown of a King.

You are bold in Faith, bringing peace in any storm.

You are an example in Fitness, inspiring action.

You are respected by your Family, leading your heart and emotions with care.

You impact your Finances, creating a legacy for others to follow.

Said more simply:

You have vision and discipline, you are emotionally grounded and financially successful, women respect you and men want to be like you.

But here’s the challenge:

Most men drift.

They see the mountain before them and never even attempt to reach the peak.

They fall victim to vices, self-sabotage, laziness, and procrastination, never becoming the man they were designed to be.

They know they’re meant for more, but they don’t know where to start.

 Instead, they focus on one area and perhaps even succeed, like career or fitness, but they end up neglecting the rest:

"Self-mastery is the hardest job you will ever tackle.If you do not conquer self, you will be conquered by self."

NAPOLEON HILL

They build wealth but lose connection with their family.
They dominate in the gym but struggle with financial discipline.
They focus on faith but fail to steward their health.

This creates a fractured, one-dimensional man who is good—but far from great.

A High Value Man doesn’t settle for one-dimensional success.

He strives for alignment in every area:

Because when these four parts come together, a man accesses real power:

Faith feeds your strength and leadership.
Fitness drives your purpose and passion.
Family supports your vision and success.
Finances multiply your impact and create legacy.

The path to becoming a High Value Man is a path to personal mastery, and it begins every morning.

The problem

Most men wake up every day feeling the weight of their responsibilities.

They want to lead, to be strong, to provide, but they’re stuck in patterns that pull them away from their potential.

The Drifter

Wakes up late, hits snooze, and slams coffee to survive the day. His mornings are chaos, and he spends the day in an unfocused fog.

The Overachiever:

Wakes up early and crushes a workout, but he lacks clarity. He’s waiting for inspiration instead of creating it. Busy does NOT mean purposeful.

Both men have the same problem: They lack a clear, intentional system to master their mornings and lead their lives.

Without a clear plan, mornings become a scramble, and the most important work—the work of self-mastery—gets lost.

"You will never have a greater or lesser dominion than that over yourself... the height of a man's success is gauged by his self-mastery; the depth of his failure by his self-abandonment."

LEONARDO DA VINCI

The solution

Self-mastery begins with your mornings.

The High Value Man Morning Mastery Blueprint is not just another morning routine.

It’s your personal practice to generate consistent power.

First ALIGN your CORE FOUR DOMAINS:

Then FOCUS your power at your most important mission.
Create PROGRESS with clarity, harmony, energy and momentum on your most important morning task while ensuring nothing is neglected.

This isn’t about doing more.

It’s about doing what matters most while creating consistent progress towards a clear outcome.

How it works

The framework & Tools

why 40 days?

40 days is long enough to break old habits and build new ones, but short enough to stay focused and see real results.

If you struggle with bigger goals and sticking to New Year’s Resolutions, it's likely because you haven’t mastered the small disciplines.

40 days is just enough time to create a stackable win and measurable progress without overwhelming your other responsibilities.

This challenge is designed to be done back to back for the rest of your life, think of the next 40 days as one of many short sprints that focuses on consistent effort rather than BIG GESTURES.

It’s the time Jesus spent in the desert preparing for His mission.

It’s a proven length to create lasting change in your daily routines.

It allows you to start at any point and any time

This challenge isn’t about perfection. It’s about consistent progress.

By the end of 40 days, you’ll have a clear, actionable blueprint for leading your life.

Imagine waking up every morning with clarity and energy, knowing exactly where to focus your efforts.

You feel aligned in your faith, confident in your body, connected with your family, and in control of your finances. This isn’t a dream—it’s the result of mastering your mornings.

What You’ll Get When you join the High Value Man

Morning Mastery Blueprint:

40 x 5 Minute lessons, a daily focus tool to help you gain clarity, energy and momentum.

The Toolkit

The GAP - Discovery Tool
The MAP - High Value Man 6V Formula
The Victory Stack - The 16 Principles of Masculine Mastery
Daily Discipline Tracker

Video Training Modules: Expert guidance on implementing the Core Four framework in your life.

Exclusive Bonus Resources: Templates, prompts, and tools to help you stay on track.

Private Morning Mastery Men’s Chat: Daily accountability and motivation alongside other high-value men.

The Double

Money Back Guarantee

If you commit, show up, and complete the 40 day challenge, but don’t feel more aligned, focused, and energized across your four domains, I’ll refund you DOUBLE your challenge investment.

No questions asked.

MASTER THE MORNING, build the life

BUILD THE MAN, AND LEAD.

It all starts with your mornings.

Take the first step today.

Yes. That’s it. Just $40.

A dollar a day for 40 days WITH a double money back guarantee.

You get all the tools of a High Value Man:

40 high impact mini-teachings that will take your through the 16 principles of masculinity
The GAP Discovery Tool to create a customized learn plan
The MAP which gets you access to the 6V High Value Man Formula (Normally $5,000) and has helped 250+ men gain clarity and focus
The Victory Stack Tracker to create measurable progress across your four domains
Training Videos

Daily high impact accountability and

chat with other high value men

Frequently Asked

Questions

Q:How is this different from 75 Hard or other free challenges?

A: 75 Hard is incredible, and I think everyone should do it. In fact, you could integrate this challenge with it. The difference here is the holistic approach.

This challenge isn’t just about fitness or discipline—it’s about alignment across Faith, Fitness, Family, and Finances from the start.

Q:What if I already have a good morning routine?

A: Great! This blueprint will enhance what you’re already doing by providing focus on the areas that need it most. What’s your next level of mastery?

Q: Is this a fitness program?

A: Yes and no. While fitness is a component, this challenge addresses all four domains equally. If you’d like to go deeper into fitness, consider the HVM Accelerator or 1-1 coaching.

Q:What if I fall behind?

A: This challenge is about progress, not perfection. If you miss a day, just pick up where you left off. The goal is consistency over time.

Q:How much time does it take each day?

A: Just 40 minutes. That’s 10 minutes per domain to build clarity, energy, and momentum for the rest of your day.